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Unit 7: Understanding the Creative Media Sector


Understanding the Creative Media Sector


Privately owned media sectors:
-Guardian Media Group
- Global Radio
- The Economist Newspaper
- Fox Corporation
Public service companies:- BBC - they broadcast information, advice and information without making a profit as it funded by taxpayers - TV license
BBC: (UK TV shows) - BBC 1
Sectors:
British Animation Companies:
British Gaming Companies:
UK Media - Games:
Also Famous For: Grand Theft Auto, Red Dead Redemption II

 - BBC 2

 - BBC  3

 - BBC 4

 - CBBC 

 - CBeebies

 - BBC News

 - BBC Parliament

- Television
- Radio
- Film
- Animation
- Computer games
- Interactive media
- Publishing
- Press
- Photo-imaging
- Advertising & marketing

- Jellyfish Pictures LTD
- Seed Animation Studios
- Passion Animation Studios
- Sliced Bread Animation

- 22cans
- 4J Studios
- Blitz Games Studios
- BossAlien
- Climax Studios

- Rockstar North
Most Successful UK Boxed Game: GTA V (PS3, Xbox 360, PS4, Xbox One)
Jobs: Animation/ Art/ Facilities/ Game Code/ Game design&Script/ Human Resources/ IT/ Online Game Services/ Production/ Security/ Tools

Ethics: moral principles that govern a person's behaviour or the conducting of an activity.
             the branch of knowledge that deals with moral principles


Ethics can apply to the music industry as the music industry can only make as much money
as consumers are paying into it, and, historically, it is the artists who have received the
smallest share of the pie.


Ethical codes in the music industry:
  • Representation
  • Strategic thinking
  • Leadership
  • Decision making
  • Organisation
  • Implementation


Ethical constraints in the music industry:
Spotify has already agreed to several settlements for failure to properly pay mechanical
royalties and has been sued several times for the same reason, with those cases still pending.
Spotify made the argument that it shouldn’t have to pay mechanical royalties, despite previously
admitting that it needed to do so.


How It Could Affect the Industry: A legal decision set in Spotify’s favor could mean massive
losses of income to songwriters, music publishers, and the music industry as a whole. 
Hopefully, the streaming giant and the music industry will find a way to work together for their
mutual benefit

If the CRB maintains or lowers the rates in favour of the digital service providers, the music
industry would continue struggling with low rates of payment. If the CRB increases the rates,
it would help the music industry’s cash flow issues, but probably still not support the music
industry at the level it needs.

UNETHICAL COMPANIES:
H&M 
  • Coolest Monkey in the Jungle
Heineken 
  • “Sometimes lighter is better” 
Bartender slides beer to a light skin woman after passing 3 dark skinned people with
the slogan.
Target
  • Apologised from ‘Baby Daddy’ card featuring a black couple
Dove
  • Black woman turns into white woman after using body lotion
Nivea
  • Told black people to re-civilize themselves

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