Working to a brief
Structure of a brief
The structure of a brief starts by providing an objective; this informs the client of what they need to do and what they want the outcome to be. This is followed by the target audience, this enables the client to come up with the relevant ideas depending on the target audience e.g. age, gender, class. The brief will also tell you what the budget is and any relevant background information.
Types of briefs:
Contractual
+ It is legally binding & the client cannot change what they said they will give you/ what you can do with the project
- Legal action can be taken if the contract is breached, therefore a contract must be read carefully before being signed
Negotiated
+ This helps to let you know what you are doing and what has been improved
- If you discuss certain subjects too much, this can be quite draining and it wouldn't help you get to the bottom of your problem
Formal
+ The document is clear, as well as concise, as it lacks in any form of complexity, refraining from including extended legal terms
- Contract is very general, as opposed to hazard structure of a regular contract, which is explained in a lot more detail
Informal
+ As there is no guideline to follow, this allows people to be more creative & create what they like. It will also be a lot more stress free
- It can be risky as there no document stating anyone agreed to do anything, the outcome could be nothing
Tender
+ The client will get multiple proposals and can choose the one they like the most
- The proposals they receive might not match the type of work they're looking for, or the company my lie in the proposal or might not be able to deliver on what they promised
Reading a brief:
- Break down the content of the brief and outline what the client requires from you
- Client's need should be foremost in your mind
- Constantly be in touch with clients to avoid delivering the wrong product
- Constant feedback from the client is important
- Use your creativity
Implicit: creativity
Explicit: black & white
Structure of a brief
The structure of a brief starts by providing an objective; this informs the client of what they need to do and what they want the outcome to be. This is followed by the target audience, this enables the client to come up with the relevant ideas depending on the target audience e.g. age, gender, class. The brief will also tell you what the budget is and any relevant background information.
Types of briefs:
Contractual
+ It is legally binding & the client cannot change what they said they will give you/ what you can do with the project
- Legal action can be taken if the contract is breached, therefore a contract must be read carefully before being signed
Negotiated
+ This helps to let you know what you are doing and what has been improved
- If you discuss certain subjects too much, this can be quite draining and it wouldn't help you get to the bottom of your problem
Formal
+ The document is clear, as well as concise, as it lacks in any form of complexity, refraining from including extended legal terms
- Contract is very general, as opposed to hazard structure of a regular contract, which is explained in a lot more detail
Informal
+ As there is no guideline to follow, this allows people to be more creative & create what they like. It will also be a lot more stress free
- It can be risky as there no document stating anyone agreed to do anything, the outcome could be nothing
Tender
+ The client will get multiple proposals and can choose the one they like the most
- The proposals they receive might not match the type of work they're looking for, or the company my lie in the proposal or might not be able to deliver on what they promised
Reading a brief:
- Break down the content of the brief and outline what the client requires from you
- Client's need should be foremost in your mind
- Constantly be in touch with clients to avoid delivering the wrong product
- Constant feedback from the client is important
- Use your creativity
Implicit: creativity
Explicit: black & white
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